Client: Electrolux SG

CSR Program #happyplateSG

The #happyplateSG community initiative raised food waste awareness in Singapore by rallying the public to upload photos of their empty plates on Instagram with the hashtag #happyplateSG. 

For every three photo uploads, Electrolux donated a Happy Food Bundle to The Food Bank Singapore – and together with the help of volunteers they managed to pack and distribute these Happy Food Bundles to 1,000 families in need.

Logo Creation, Recipe Book Layout and Design

Logo design #happyplatesg. 

Used across entire campaign from 2015 - 2017

electrolux happyplate-13.png

E-Recipe Layout, #happyplatesg. 


E-Recipe Layout, #happyplatesg. 


electrolux happyplate-14.png